When I was nearing the end of design school and beginning the interview process, I met with lots of people. Some of them had design jobs that they were looking to fill. Others were designers or marketers I admired and wanted to interview for my own learning. One particular person I met with knew my family and knew of the family-owned business they ran. His challenge to me was before I try to work for anyone else – I needed to get the marketing and materials under control for my dad's business. Well, this was a challenge. Bradham Brothers had never even had the need to advertise. The majority of the business came from word of mouth and this remains to be the case. The recommendation of a good
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